How to make your job board search engine optimized

There are lots of discussions over the web about SEO, its advantages and practices. In this article I’d like to share my experience, I’ve got during customizing job board software for my clients, in using SEO specifically for job sites.
Search engine optimization is one of the most important issues taken into attention when promoting job board sites. It allows job seeker to find relevant job postings on your job site via search engines, such as Google, Yahoo!, MSN and etc. For example when job seeker searches for a “quality assurance specialist” in Google, quality assurance jobs from your site will be in top results if you’ve made right optimization of your job board.  That will benefit you in getting relevant traffic to your career site from search engines.
Below I’ve listed basic tips and tricks you can use to take top positions in organic search results.

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Are you really fit for your desired job?

How often do you think about how fit you are for the job you’re applying for? Job searchers usually tend to act desperately and drop their CVs even for the positions they’re either less qualified or a complete mismatch. Almost all of us act in the same way and go out of our way in our efforts to acquire a well-paying job. But often our desperation turns into disappointment. Why is it so?

What actually happens is that we often apply for a job we’re neither qualified nor trained for. In other cases, our qualifications do not fully match with those required by the job. What we need is the realization that if we do not have what the job we’re applying for requires, we could just end up wasting time filling out application forms. The results are worse and being constantly turned down demoralizes us and we lose hope after a few attempts.
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Landing your first job during recession

If you are a fresh graduate looking for your first job, the times could not have been tougher. The global economic downturn and its impact on the job market is for all to see. While companies across sectors across the globe are cutting jobs to control costs, there has been little or no hiring in companies. Some companies that are still hiring are doing it only on strict need basis. Thus, for graduates looking for fresher jobs , it has become very tough to land a job to launch their career. Barring a few, engineering colleges and B-schools across the country are finding it tough to place students. The placement cells in colleges and university campuses are working overtime to invite companies and arrange jobs for the passing out batch.

 

People who are already employed are hanging on to their jobs and attrition levels are at an all-time low leading to no fresh hiring. There may have been no increments or promotions but people are getting a pay cheque at the end of the month which is enough to make them stick to their job. That brings us to the topic of fresher jobs rather the lack of it in market today. With this gloomy scenario in the job market, what is it that a fresher needs to do to ensure that he gets a job. What is the change in attitude or mindset that is required to prepare a fresher for the prevalent market conditions?

 

Some sectors used to hire in hordes before the economic slowdown derailed the markets. The Information Technology sector that used to hire freshers in bulk from campuses has given a miss to campus placements this time or has hired very less number of freshers. To cruise through this tough time, frshers need to be all the more aggressive and prove their worth to the recruiter in any chance of interaction that they may get with the recruiter. It is important to highlight your strong points and all that distinguishes you from the crowd of other jobseekers. Talk not just about your degree and qualification but also about your soft skills, the attributes that you possess to succeed in the job, the projects or trainings that you have undertaken during your entire education, the accolades and certificates that you have earned in school and college. All this will highlight why you are the right candidate for that job and help the recruiter see reason in offering you that fresher job.

 

Also, you need to set your expectations right. Don’t go by the average salaries offered to your seniors a year or two ago. Those times were different. There have been reports from across the educational institutes that average salaries have dropped considerably for those students who were hired by the limited companies that recruited from campuses. Thus, it is important that you accept whatever is offered as long as the profile is decent and will get you in business. Remember it is better to be employed at a lower salary than sitting idle. Also, if you have funded your education with a loan, it is important that you start getting a steady pay cheque to pay it back.

 

Sooner you accept the changed realities, better it will be for you. The market scenario has changed considerably and the changed scenario throws up newer challenges that have to be dealt with differently and unconventionally. The same is true when it comes to jobs for freshers . Just scale back your expectations till the market changes for better. No doubt you have studied hard and invested a lot of money in your studies so this comes as a rude reality blow to you. But don’t worry, this is an economic situation that will not last and better times will come back. Just be patient and cling on to what comes your way.

 

It would also be advisable to be a little flexible about the industry that you want to join.

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